(Concept, Branding and Logo Design)
Ovillo is my concept project for a contemporary sweater and accessories brand.
The circular tangled yarn hints on the global interconnection aspect of the company. The warm earthy palette with a pop of snowy powder blue correlates with our mission of bringing warmth to the cold.
The idea is to have these knits be made from sustainable soft banana fibers sourced from the bark of banana trees. Each sweater is handwoven by local artisans in South America using techniques and styles passed down from generation to generation.
Along with creating and sustaining artisanal jobs within South America,
half of our proceeds will go to providing school books and materials.